Nuutrify: Custom Shopify Development, SEO, and PPC That Turned a Wellness Brand Into a Player In The Game

Nuutrify came to Brevard SEM with a product worth selling and a digital storefront that was not doing it justice. Co-Owner Dr. Abelsain Gonzalez had built a premium supplement brand focused on women’s wellness, but the existing Shopify setup was leaving revenue on the table. Pages were slow, the checkout path had friction, and the ad spend was not converting at a rate that made the numbers work. We came in and fixed all of it.

We started with a full custom Shopify build. Not a theme tweak.

A ground-up development pass that gave the store the speed, structure, and visual authority a brand like Nuutrify needed to compete in a crowded supplement market. From there, we ran a complete SEO and AEO pass across every product page, collection, and blog entry. Search engines needed to understand exactly what the brand sold and who it served. AI answer engines needed to cite it. We built the content and schema architecture to make both happen.

On the paid side, we restructured the Google Ads and Meta Ads campaigns from the ground up. The prior setup was bidding broadly and bleeding budget. We tightened targeting, rebuilt ad creative around Nuutrify’s best-performing product lines, and brought the cost-per-acquisition down to a level that made scaling worthwhile. Conversion rate optimization ran alongside everything else, with friction points in the cart and checkout flow removed based on behavioral data, not guesswork.

Within 90 days, Nuutrify had more organic visibility, more efficient paid campaigns, and a store that converted at a meaningfully higher rate than it did before we touched it.

Brevard SEM came in and understood our brand immediately. We had a great product and no real digital foundation. They built one. The traffic grew, the ads finally made sense, and our conversion numbers showed it. I would not trust this work to anyone else.

— Dr. Abelsain Gonzalez, Co-Owner, Nuutrify

Technical Changes:

• Rebuilt the Shopify storefront with a custom theme architecture, optimizing page speed, mobile UX, and product page structure to meet Core Web Vitals thresholds and reduce bounce rate at the product level.
• Implemented AEO-structured schema markup across all product and collection pages, including Product, FAQ, and BreadcrumbList schema, to qualify Nuutrify content for AI-generated answer placements and featured snippet positions.
• Restructured Google Ads and Meta Ads campaign architecture with tightened audience segmentation, new ad creative mapped to top-converting SKUs, and conversion tracking rebuilt in GA4 to attribute revenue accurately and reduce wasted ad spend.