How Brevard SEM Built a High-Performance Digital Foundation for Cobb & Gonzalez, P.A.
Cobb & Gonzalez, P.A. is a Florida business litigation firm with offices in Jacksonville and Orlando. Their practice covers everything from construction law and commercial disputes to real estate litigation and corporate transactions. The firm had the reputation. The digital infrastructure did not match it.
When they came to Brevard SEM, the site was functionally outdated, invisible to the search queries their ideal clients were actually using, and not structured in a way that AI answer engines could read, reference, or cite. There was no clear conversion path. Traffic was leaving without a next step.
We rebuilt it from the ground up.
The engagement covered four areas: custom website development, search engine optimization, answer engine optimization, and conversion rate optimization. Over a focused three-to-six month build and launch cycle, we restructured the entire digital presence with the firm’s core practice areas and target markets driving every decision.
On the development side, we prioritized site speed, crawlability, and a clean information architecture that made sense for both users and search engines. On the SEO side, we built out practice area and location-specific content designed to rank for the high-intent queries prospective clients type when they actually need a business litigation attorney in Florida. AEO structured the firm’s content so that it could be pulled, cited, and surfaced by AI platforms like ChatGPT, Gemini, and Perplexity. CRO tightened the user journey so that every page had a clear, low-friction path to contact.
The result is a site that works as hard as the attorneys behind it.
“Before Brevard SEM, we had a website. Now we have a system that actually brings in clients. The difference in how we show up online is night and day.” — James, Cobb & Gonzalez, P.A.
What We Did:
- Rebuilt the site architecture from scratch with practice area-specific page structure, optimized internal linking, and schema markup aligned to legal service entity types, giving search engines and AI models a clear map of who the firm is and what they handle.
- Wrote and structured AEO-optimized content across core practice areas including business litigation, construction law, and real estate, formatted with FAQ schema and speakable markup so AI answer engines can cite the firm directly in response to high-intent legal queries.
- Redesigned the conversion layer with a friction-reduced contact flow, above-the-fold CTAs tied to primary practice areas, and heatmap-informed layout adjustments that moved more qualified visitors from page to consultation request.
