Cat6 Roofing & Construction: Website Rebuild, SEO, and CRO That Drives Qualified Leads

Cat6 Roofing and Construction does serious work in a competitive market. Residential roof replacements, commercial builds, storm restoration: the scope is real, and so is the competition for local search visibility across Central Florida and Brevard County. When they came to Brevard SEM, their website was not doing them any favors. The structure was unclear, the technical foundation had gaps, and there was no clear path to convert a visitor into a call.

We fixed that.

We rebuilt the site from scratch with a clean architecture designed for both search engines and real people shopping for a roofer. Every service page was structured to answer the questions a qualified buyer actually types into Google. Schema markup was applied across the site so that search engines could correctly interpret the business, its services, and its service area. On the analytics side, we stood up GA4 with event tracking tied to the contact form, phone number clicks, and quote requests so every lead source became measurable. Citations were cleaned and expanded across the major local data providers to reinforce the local authority signal that Google uses to rank businesses in the map pack. CRO work focused on removing friction from the primary conversion paths and tightening the calls to action that were losing people mid-page.

“We knew we had a strong operation but the website wasn’t showing it. Brevard SEM rebuilt everything and the phones started ringing from people who actually found us on Google. That’s exactly what we needed.” – Joe – Cat6 Roofing & Construction (Managing Partner)

• Full site rebuild with service-area page architecture, proper heading hierarchy, and LocalBusiness + Service schema markup deployed across every core page to give search engines a structured, crawlable picture of the business.
• GA4 implementation with custom event tracking on all primary conversion actions: form submissions, click-to-call, and quote request interactions so lead attribution is no longer guesswork.
• Citation audit and planning is next. Yelp, Angi, BBB, and 40-plus local data aggregators, combined with a Google Business Profile optimization to strengthen the local pack signal and territorial search coverage.