We started with the foundation. The existing website was not built to convert. We rebuilt it with performance architecture, clean crawl structure, and conversion-focused UX that guides visitors from first click to consultation request. Fast load times. Clear calls to action. A site that earns the trust a law firm of this caliber deserves before a single word is read.
From there, we ran the full program.
Local search was locked down across every Brevard County market they serve: Melbourne, Palm Bay, Viera, Rockledge, Titusville, Cocoa Beach, and beyond. Each location page was built with schema, entity signals, and geo-targeted content that tells Google exactly who Alpizar Law serves and where.
SEO was built for topical authority, not just rankings. We developed content that covers the practice areas that matter most, structured to satisfy both search engines and the potential client reading at 11pm after an accident. AEO and answer-layer optimization were woven into the same content layer, positioning Alpizar Law as the cited answer when someone asks an AI or voice assistant about personal injury attorneys in Brevard County.
Paid ads were engineered to capture high-intent traffic without hemorrhaging budget on broad, unqualified clicks. Every campaign was built around the intake funnel, with attribution tracking that tied ad spend directly to consultation requests.
Within 90 days, online lead conversions increased 240%. Traffic retention improved as the new site gave visitors a reason to stay.
This is what a full digital program looks like when every channel is pulling in the same direction.
AI Search Results: September 2026
Within 49 days, Alpizar Law went from almost no presence in AI-generated answers to being cited in Google AI Overviews for competitive personal injury queries. Here is what September 2026 (Sept 1-30) looked like.
- 4,128 AI search impressions
- 524 clicks from AI citations
- 12.7% average click-through rate
Which pages earned the citations
- Car accident lawyer: 186 clicks, 1,245 impressions, 14.94% CTR
- Personal injury: 134 clicks, 1,012 impressions, 13.24% CTR
- Homepage: 92 clicks, 875 impressions, 10.51% CTR
- Motorcycle accident: 65 clicks, 490 impressions, 13.27% CTR
- Truck accident: 31 clicks, 310 impressions, 10.00% CTR
- Wrongful death: 16 clicks, 196 impressions, 8.16% CTR
Specific practice area pages out-performed the homepage on click-through rate. AI Overviews favor in-depth pages that answer a narrow question, such as what to do after a car accident in Melbourne.
Who is clicking
Mobile drove 76.5% of AI-driven traffic, with desktop at 21.2% and tablet at 2.3%. Many of these searches are conversational, which is why the mobile experience stays a priority.
The traffic is local. Of 524 clicks, 518 (98.8%) came from the United States, concentrated in Florida. Canada and the United Kingdom accounted for 4 and 2 clicks.
What is next
We are adding FAQ schema to the motorcycle and truck accident pages to bring their citation rates closer to the car accident page.
Source: Brevard SEM Generative AI Performance Report, September 2026.
Technical Improvements:
- Core Web Vitals / page speed overhaul
- Schema markup implementation (LocalBusiness, LegalService, FAQ, etc.)
- Google Business Profile optimization across locations
- Heatmap / session recording + CRO testing
- Internal linking architecture rebuild
- Landing page redesign for paid traffic
- Mobile UX restructure
- Citation cleanup / NAP consistency across directories
“We are excited for Brevard SEM to match our online presence with our strong local reputation.” – John Alpizar, Managing Partner
Frequently Asked Questions
How fast did Alpizar Law start appearing in Google AI Overviews?
Within 49 days. The firm had almost no AI Overview presence before the work began, and in September 2026 it recorded 4,128 AI search impressions and 524 clicks.
Which pages get cited most in AI Overviews?
The car accident page led with 186 clicks and a 14.94% CTR, followed by the personal injury page with 134 clicks and a 13.24% CTR.
Is the AI search traffic local?
Yes. 98.8% of AI-driven clicks came from the United States, mostly Florida, which reflects the firm’s Brevard County focus.
