Alpizar Law: 240% Lead Growth in 90 Days for a Brevard County Personal Injury Firm
Alpizar Law has been fighting for Brevard County injury victims for decades. When they came to Brevard SEM, the firm had the reputation and the results. What they needed was a digital presence that matched.
We started with the foundation. The existing website was not built to convert. We rebuilt it with performance architecture, clean crawl structure, and conversion-focused UX that guides visitors from first click to consultation request. Fast load times. Clear calls to action. A site that earns the trust a law firm of this caliber deserves before a single word is read.
From there, we ran the full program.
Local search was locked down across every Brevard County market they serve: Melbourne, Palm Bay, Viera, Rockledge, Titusville, Cocoa Beach, and beyond. Each location page was built with schema, entity signals, and geo-targeted content that tells Google exactly who Alpizar Law serves and where.
SEO was built for topical authority, not just rankings. We developed content that covers the practice areas that matter most, structured to satisfy both search engines and the potential client reading at 11pm after an accident. AEO and answer-layer optimization were woven into the same content layer, positioning Alpizar Law as the cited answer when someone asks an AI or voice assistant about personal injury attorneys in Brevard County.
Paid ads were engineered to capture high-intent traffic without hemorrhaging budget on broad, unqualified clicks. Every campaign was built around the intake funnel, with attribution tracking that tied ad spend directly to consultation requests.
Within 90 days, online lead conversions increased 240%. Traffic retention improved as the new site gave visitors a reason to stay. The account is still in early growth phase, and the trajectory points considerably higher.
This is what a full digital program looks like when every channel is pulling in the same direction.
Technical Improvements:
- Core Web Vitals / page speed overhaul
- Schema markup implementation (LocalBusiness, LegalService, FAQ, etc.)
- Google Business Profile optimization across locations
- Heatmap / session recording + CRO testing
- Internal linking architecture rebuild
- Landing page redesign for paid traffic
- Mobile UX restructure
- Citation cleanup / NAP consistency across directories
“We are excited for Brevard SEM to match our online presence with our strong local reputation.” – John Alpizar, Managing Partner
